CHARRO

Subjected to a round and significant restyling, the new brand interprets the core values ​​of the legendary Charro universe in a contemporary key. Moving away from the echoes of country music and the myths of on the road, Charro approaches the decidedly more trendy and dynamic glamor of the urban world.

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CHARRO

THE CHARRO TODAY: A DYNAMIC SIGN FOR A WORLD THAT CHANGES EVERY DAY

Subjected to a round and significant restyling, the new brand interprets the core values ​​of the legendary Charro universe in a contemporary key. Moving away from the echoes of country music and the myths of on the road, Charro approaches the decidedly more trendy and dynamic glamor of the urban world. The city, with its tribes of concrete and enterprising metropolitan young people, is the new stage for this brand which enhances the strong desire for protagonism and the great desire for freedom in light of the new trends in urban fashion.
The new Charro thus capitalizes and enhances a highly successful icon, projecting it into a more attractive, current and, above all, contemporary dimension.